GET INVOLVED
GET INVOLVED AS A COMMUNITY MEMBER
If you live in a small community protected by a Volunteer or a Composite Fire Department, consider joining. Many departments urgently need dedicated individuals like you. They’ll provide ongoing training that will stay with you for a lifetime, building skills and confidence you never imagined.
Joining a volunteer fire department means becoming part of a team where every member has once felt the same apprehension you may be feeling now. The first step is simple: get off the couch, visit your local fire hall on practice night, and ask for an application.
Once a week, you’ll attend practice nights, with the option for weekend video training. After completing your probationary period, you’ll be ready to take on real-life emergency situations alongside a supportive team of firefighters that always have your back. All your training will meet the high NFPA standards which is followed by every career and volunteer fire department across North America.
GET INVOLVED AS A CPG MANUFACTURER
Did you know that over 80% of all firefighters in Canada are volunteers? That’s over 125,000 men and women dedicating their time to training and responding to emergencies 24/7. Whether it’s a car accident at 2:00 a.m., a structure fire, or an environmental crisis, these volunteers are there—trained in everything from auto extrication and patient care to fire suppression and hazmat. With climate crises increasing and record-breaking forest fires ravaging Canada each year, the role of volunteer firefighters has never been more critical. These individuals face an average turnover rate of five years, meaning there are over 500,000 Canadians that are or have served as volunteer firefighter. When you include their families, friends, and other supporters, the brand awareness and brand loyal impact is immense.
We know your margins are tight, that is why we are keeping the licensing fee at 3% on product sales supporting the Maltese Cross.
Adding the Canadian Volunteer Firefighter Maltese Cross to your product packaging not only shows your support but also connects your brand with a powerful community of consumers. This icon signifies your commitment to the cause and will be exclusive to your category. By aligning with this initiative, you’re helping to provide essential funding to volunteer departments across the country. For more info simply click on the contact link and ask for a call back.
GET INVOLVED AS A RETAILER
Your support as a retailer is essential to the success of this initiative. Many of your stores, and the communities they serve, are likely protected by volunteer fire departments. By carrying Bradley’s Signature products and other brands displaying the Trade Marked Maltese Cross, you can help us build a movement that generates millions of dollars annually for volunteer departments.
These funds will be used for critical training, equipment, and mental health support. PTSD is a real challenge for firefighters and first responders, and your involvement can make a difference in raising awareness and helping us fund awareness and treatment programs. Together, we can support the brave men and women who protect our communities and ensure their well-being.
We are working on nationalizing a “Volunteer Firefighter & First Responder Awareness” week, a campaign that could be tied into one of your weekly advertising/flyer programs supported by your supplier partners.